The University of California, Merced enjoys unique positions in higher education as one of the nation’s newest public research institutions and for its home in California’s fertile and diverse San Joaquin Valley. We ask ourselves and others, “What if?” We believe it can be done and, most importantly, it can be done here.  

These brand guidelines are designed to help you tell the university’s story effectively by applying the power of a consistent, memorable UC Merced brand to your work.