The UC Merced colors embrace the traditional colors of the University of California system – blue and gold. Our primary palette is the core of UC Merced and is inspired by our natural surroundings. The primary palette should always first be considered in design when choosing your color palette for your project.
Secondary colors have been developed to compliment and provide a range of flexibility in design. Please refer to Everyday Print Examples section for suggested palette combinations.
These palettes include specs for printing (PMS/CMYK) and digital applications (RGB/HEX).
Primary Colors
| Bobcat Blue | |
| PMS | 295 |
| CMYK | 100 84 36 39 |
| RGB | 0 40 86 |
| Hex | 0F2D52 |
| Bobcat Gold | |
| PMS | 110 |
| CMYK | 16 31 100 0 |
| RGB | 218 169 0 |
| Hex | DAA900 |
Secondary Colors
| Sierra Sky Blue | |
| PMS | 632 |
| CMYK | 92 24 23 0 |
| RGB | 0 145 179 |
| Hex | 0091b3 |
| Golden Wheat | |
| PMS | 136 C |
| CMYK | 0 28 86 0 |
| RGB | 255 191 60 |
| Hex | ffbf3c |
| Deep Sky Blue | |
| PMS | 7692 C |
| CMYK | 100 69 24 7 |
| RGB | 0 84 135 |
| Hex | 005487 |
| Half Dome Slate | |
| CMYK | 62 54 53 27 |
| RGB | 91 91 91 |
| Hex | 5b5b5b |
| Beginnings Medium Grey | |
| CMYK | 9 6 7 0 |
| RGB | 29 29 29 |
| Hex | E5E5E5 |
| Beginnings Light Grey | |
| CMYK | 5 3 3 0 |
| RGB | 239 239 239 |
| Hex | EFEFEF |
Accent Colors
The secondary palette are accent colors and should accompany a primary and secondary. Lake Yosemite Blue should always be included as a primary in your color palette. Yellow should be your first choice for a secondary color, or another blue. Please see the Colors Examples page for samples.
| Accent Green | |
| PMS | 7737 C |
| CMYK | 64 15 100 2 |
| RGB | 107 164 58 |
| Hex | 6ba43a |
| Accent Orange | |
| PMS | 144 C |
| CMYK | 3 54 100 0 |
| RGB | 241 138 0 |
| Hex | f18a00 |
| Accent Blue | |
| PMS | 324 C |
| CMYK | 38 0 17 0 |
| RGB | 153 217 217 |
| Hex | 99d9d9 |
Monochromatic Palette
The Monochromatic palette includes Beginnings Blue, Sierra Sky Blue and Deep Sky Blue. Half Dome Slate and Beginnings Grays may also be used as accents and font colors.
Palette Examples
Beginnings Blue should always be a primary. Yellow or another blue should be your first choice for a secondary color. Secondary accents, grays, and white, may always be used within each color palette.
