Fonts

The primary print fonts should be used for all professional printing and recommended for other print pieces. Kievit is part of our primary brand identifier and should be used thoughtfully when considering accessibility. For example, Kievit Thin/Light should never be used for paragraph text. When appropriate, Calibri may be substituted for Kievit and Times New Roman may be substituted for Minion Pro.

Print

Web Fonts

Campus Signage

For questions regarding campus signage, please contact Allison Costa at acosta@ucmerced.edu, in the Office of Planning, Design, and Construction Management. If printing the seal or logos, please contact marketing@ucmerced.edu.

Primary fonts for way-finding signage:

Frutiger| Minion Pro | Trajan Pro

Primary fonts for donor signage:

Bembo | Optima